Wednesday, August 16, 2006
Video Google brings new dimension to work
Tim Frakes, producer of Mosaic Television and resident follower of trends in electronic communication in ELCA Communication Services, brought some startling statistics to our attention this week. Earlier this summer he began uploading ELCA videos to "Google Video" a free online video sharing site. Since June 1, he reports, 60 ELCA-produced videos have been uploaded and they been viewed some 36,000 times!!
The implications of such a huge audience are important for the church. For example, congregations can upload a video about a local ministry and reach a huge, new audience. This is the mission field we often speak about. Frakes argues that congregations can share news with these audiences by uploading video through sites such Google Video and YouTube.
Of course, such a trend also tells me something about our work to deliver the news of the ELCA. We're already delivering news through print, plus we deliver photographs, video and audio -- but should we do more? The answer is obvious. We must think creatively. That's our work. Stay tuned as we think about new ways of delivering the news. I invite you to share your ideas with me.
John
The implications of such a huge audience are important for the church. For example, congregations can upload a video about a local ministry and reach a huge, new audience. This is the mission field we often speak about. Frakes argues that congregations can share news with these audiences by uploading video through sites such Google Video and YouTube.
Of course, such a trend also tells me something about our work to deliver the news of the ELCA. We're already delivering news through print, plus we deliver photographs, video and audio -- but should we do more? The answer is obvious. We must think creatively. That's our work. Stay tuned as we think about new ways of delivering the news. I invite you to share your ideas with me.
John
